YES•ZEE fashion is a manifestation of the inner soul... of our very individual Essence.

INTERPRETING FASHION AND
GIVING IT A NAME: YES•ZEE

YES•ZEE is the brand for those who like to choose their style on a daily basis, with awareness and an eye to the future. It is the preferred choice of the free spirits among us, with an urban twist.

YES•ZEE interprets the wishes and aspirations of entire generations.

TO BE

Chic at all times, without compromise.
A conscious choice, where attention to detail is crucial in asserting one’s own unique style.
YES•ZEE ‘dresses’ the story of urban life, of a modern lifestyle, optimism and the freedom to discover the world, places and cities, new spaces waiting to be explored... beyond the individual.

YES•ZEE interprets style as an expression of oneself.

THE GROUP’S STRENGTHSUPPORTS
ITS PRESENCE ON THE MARKET

Wide distribution in over 1200 retail shops, thanks to a network of agents throughout Italy and Europe.

800

MULTIBRAND SHOPS
IN ITALY

YES•ZEE
STORES

YES•ZEE
OUTLETS

400

MULTIBRAND SHOPS
IN EUROPE

GREAT ATTENTION TO DETAIL
MAKES AN EFFECTIVE ORGANIZATIONAL MODEL

Efficient distribution is assured by a central warehouse with an ironing and logistics department, capable of receiving, reconditioning and shipping up to 30,000 items a day.
The HQ pulsates with Italian creativity. Covering 8000 m2, this is where styles are chosen, fabrics are selected, collections created and quality controlled.
Customer service is underpinned by a warehouse on the outskirts of Milan, guaranteeing supply for Ready-to-Buy retailers.

RETAIL STORES

RETAIL STORES ARE THE
EXPRESSION OF OUR BRAND,
SO WE ENHANCE THEM

The contemporary style of YES•ZEE is reflected in how we present ourselves to the consumer. Clothes are displayed to best advantage in an environment that inspires a sense of freedom and optimism.
YES•ZEE stores are designed to attract consumers looking for the brand’s unique style and to create a lasting relationship with the consumer.
YES•ZEE is actively involved in setting up the store and helps manage the stock.

THE STYLE CONCEPT STEERS THE
COMPANY’S HISTORY

ESSENZA spa is an international lifestyle company
established in the mid 1980s.

1985

Gino Epis creates the ‘Wonder’ brand. An ’80s cult product, young people choose it as a symbol of style.
Wonder snc started in a garage, the garments made in small local workshops

1992

The ESSENZA brand is born as a natural evolution of ‘90s style, where young people set a trend for no-frill essential fashion.
Production is brought in-house with a new design team that makes the brand a success in Italy and on foreign markets.

2001

2001 sees the first single brand store, with another 20 stores opened in the space of just one year. An ability to communicate ideas, and the style and quality of each and every garment are key to ESSENZA’s growth.
The brand, assortment, distribution network and collections all expand, in Italy and internationally. The brand sells 1.65 million items

2008

The YES•ZEE brand is born and takes over responsibility from the ESSENZA brand for an ‘urban’ collection.
The ‘Made in Italy’ label inspires a range of garments with refined details and urban chic. YES•ZEE interprets a modern lifestyle, with the emphasis on freedom.
Collections for Men and Women, and, since 2011, YES•ZEE JUNIOR satisfy every family’s desire for a chic modern look.

2012

YES•ZEE invests heavily in communication to spread its contemporary, urban style, perfect for everyday life.
Celebrities, the press and major magazines, sponsorships, regular appearances at PITTI IMMAGINE and social media are just some of the channels through which YES•ZEE builds its brand awareness.

2022

YES•ZEE reaffirms its brand identity with collections dedicated to consumers keen to assert themselves, while also looking to the future.
Michelle Hunziker provides exclusive product testimonial and becomes the face of the brand.

TESTIMONIALS

YES•ZEE wants to build a proper relationship with the public, reflecting their optimism and their desire to lead a modern lifestyle, with the chance to express their own style choices.
In 2022 YES•ZEE chose Michelle Hunziker, thanks to her strong, genuine personality. An international celebrity with a sound, optimistic personality, she symbolises urban life and uncompromising style choices.

QUALITY AND DETAIL,
INSPIRATION AND CONTEMPORARY STYLE

From market research and study of fabrics to the creation of prototypes and production: a constant process of improvement with impacts on fabric quality, wearability and the creation of new industry trends.

YES•ZEE clothes stand out for the care and attention taken over every detail. Painstaking care and attention to detail lets YES•ZEE create garments in a range of different colours and styles, while still maintaining high standards of quality in each collection.

CONTEMPORARY,
OPTIMIST, EMERGING

Men aged 25 - 55

The YES•ZEE man loves freedom. An optimistic, he leads an active life and loves making discoveries. His style is Urban, and he wants to stand out for his uniqueness. Urban Tech in autumn and Natural Style in summer are the emblem of comfort and elegance, suitable for any occasion. Jeans are never ‘just’ jeans. Fashion with an eye to the future.

MODERN, CURIOUS,
AWARE

Women aged 25 - 55

The YES•ZEE woman is vibrant and refined. She loves travelling and new experiences. Her style is a life choice, like her determination.
Sporty Chic and Urban Chic make her feel unique, anywhere and everywhere, all the time.
She adds a touch of elegance every day, thanks to comfortable clothing with great details.

YES•ZEE JUNIOR

Junior 6-16 years

YES•ZEE Junior shares the same basic style as the adult lines, but with a distinct style and attention to detail.
Kids’ Comfort Style becomes Urban Style. These clothes are designed to be both comfortable and fun to wear.
Always on the move, always in step with the times. Forward-looking, filled with trust and hope.
YES•ZEE JUNIOR is for kids intent on discovering the world and pursuing their dreams.

PARTNERSHIPS THAT SUPPORT
BRAND VALUES

YES•ZEE enhances its brand through major partnerships, the goal being to support its consumers in their passions and interpret their desire for freedom, optimism and reality.

YES•ZEE shares with its consumers a great passion for sport, a lifestyle and a desire to be part of this ever-changing world.

YES•ZEE offers the inspiration and strength of partners pursuing similar goals of quality in their sports performance.

Silver Sponsor of Atalanta Bergamasca Calcio (from 2015 to 2019) Official Merchandiser for Atalanta Bergamasca Calcio (from 2017 to 2019) Capsule collection total look for Atalanta Stores (2019/2020).